Founder personas.
Personas describe how a founder tends to operate under pressure – the default mode their mind drops into. None of them are “good” or “bad”; each has strengths and distortions.
Visionary Overthinker
Big-picture, high-imagination, but gets stuck in mental simulations and delay.
Calm Strategist
Steady, measured, designs systems and plays the long game with clear priorities.
Ego Maverick
Bold, contrarian, driven to prove something; capable of big moves and big blindspots.
Shiny Object Chaser
Lives in ideas and excitement; struggles to commit and finish.
Scarcity Builder
Hyper-frugal, careful, and resilient, but often driven by fear of loss.
Operator Grinder
Relentless executor, keeps the machine running, often at the cost of rest and vision.
In practice, a single founder often cycles through several personas across different seasons and stress levels.
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