The Framework
How Goneba Works
A systems approach to understanding how founders think, decide, and get stuck. No personality types. No horoscopes. Just patterns you can work with.
The Core Idea
Goneba treats your mind like a system with repeatable patterns — not a fixed personality type. You're not "an anxious person" or "a control freak." You have patterns that activate under certain conditions.
These patterns served you at some point. Anxiety kept you vigilant. Control kept you safe. Pride kept you moving. But now they might be running on autopilot, distorting your decisions without your awareness.
Goneba's job is to make these patterns visible — so you can work with them instead of being run by them.
The Three Layers
Personas — How You Play
Your default operating mode under pressure. Most founders are a blend, but one persona usually dominates how you approach problems, make decisions, and react to stress.
Demons — What Distorts You
Recurring psychological forces that bend perception and decision-making. Not moral failures — patterns that, when unseen, quietly run the show. Everyone has them. The question is which ones run you.
Angels — What Restores Clarity
Every demon has a counterforce — the same energy in its clarified form. Angels aren't about becoming a different person. They're about accessing what's already there when the distortion clears.
The Clarity Engine
A 20-question diagnostic that maps your personal patterns. Instead of generic personality labels, you get:
- Your dominant persona(s) and how they show up
- Your active demons — scored and ranked
- Your available angels — the counterforces you can access
- Specific experiments to run in your actual life
- A narrative report, not a static chart
The Founder Atlas
56+ profiles of famous founders, analyzed through the Goneba framework. Each profile maps:
- Clarity Engine scores — Vision, Conviction, Emotional Regulation, Self-Awareness, etc.
- Personas — Primary and secondary operating modes
- Demons — Which distortions run them (with scores)
- Patterns — How they think, decide, and handle pressure
- Arc — How their patterns evolved over time
What This Is Not
- Not therapy. Goneba is a clarity tool, not clinical treatment.
- Not a personality test. No fixed types. Patterns shift based on context.
- Not self-help. No affirmations, no manifestation, no toxic positivity.
- Not diagnosis. Founder profiles are speculative interpretations, not clinical assessments.