The Goneba Manifesto
Startups don't fail because the idea was wrong.
They fail because the founder couldn't see themselves.
Every company is a projection of the inner world of the person who built it:
- — If the founder is chaotic — the culture becomes chaos.
- — If the founder is insecure — control replaces trust.
- — If the founder is unaware — the product drifts into delusion.
Technology scales behavior.
Software amplifies psychology.
Millions of users experience one person's unconscious patterns — scaled.
Most founders build product before self-awareness.
They measure metrics before clarity.
They chase speed instead of depth.
The founders who build companies that outlast them do the opposite:
They confront their demons instead of feeding them.
They build systems stronger than their impulses.
They build teams wiser than their ego.
They build truth faster than narrative.
Goneba exists to answer one question:
Do you see yourself clearly enough to build something that outlasts you?