Internal patterns, made explicit.
Goneba works with a simple internal language: personas (how you tend to operate), demons (distortions that hijack clarity), and angels (clarified forces that rebalance the system).
Personas
View all →Archetypal operating modes. How founders tend to think, react, and build.
Calm Strategist
Clear, grounded, and steady — the balanced state from which founders operate at their best.
Visionary Overthinker
Pattern-recognition genius trapped between insight and paralysis.
Ego Maverick
Conviction as identity — brilliant execution, dangerous blind spots.
Operator Grinder
Relentless execution, often at the cost of strategic reflection.
Shiny Object Chaser
High-energy launcher, low-patience finisher.
Scarcity Builder
Building from fear of loss, not abundance.
Demons
View all →Inner forces that distort clarity. Not moral failings — psychological patterns.
Anxiety
Future awareness distorted into threat simulation.
Pride
Protective self-image that blocks feedback and growth.
Restlessness
Chronic inability to stay present with what is.
Control
Compulsive need to manage uncertainty through grip.
Self-Deception
The mind's ability to hide uncomfortable truths from itself.
Envy
Suffering from the success of others.
Greed (Scarcity Drive)
Accumulation as emotional armor against existential threat.
Angels
View all →Clarified counterparts. What emerges when demons are integrated and resolved.
Grounded Confidence
Secure self-trust that absorbs feedback without breaking.
Embodied Presence
The ability to stay here, now — even when restless.
Empowered Trust
Releasing control through confidence in systems and others.
Radical Insight
Seeing truth directly, without narrative distortion.
Admiration Transmuted
Turning envy into inspiration without suffering.
Abundance Stability
Inner sufficiency that turns resources into tools, not armor.
Strategic Awareness
Clean perception of what matters, freed from emotion.
These maps are internal models - not moral judgments. They're tools to describe patterns so we can work with them more clearly.