Goneba

Early preview · Founder Atlas

Life is a game.
You're the player.
Do you know your character?

Goneba is a Clarity Engine for founders. We map how you actually think – your patterns, inner conflicts, and clarity signals – so you can make better decisions with a cleaner mind.

Built for founders, operators, and investors who care how minds really work – not just the polished hero stories told after the fact.

56 founder profiles · 7 demons · 7 angels · 6 personas

Explore the Founder Atlas → Take the Clarity Test (coming soon)

Explore the Founder Atlas

Each profile is a speculative, AI-assisted map of how a founder tends to think under pressure, where their demons show up, and which clarity forces keep them in the game.

Founder profile
Elon Musk
Tesla, SpaceX, X, Neuralink
Persona: Ego Maverick × Operator Grinder
Clarity: 67

A founder who plays on civilization difficulty settings — rockets, EVs, AI, and the social graph.

Founder profile
Mark Zuckerberg
Meta
Persona: Ego Maverick × Visionary Overthinker
Clarity: 54

Control-obsessed founder who built social media empire through data mastery and absolute power structure, navigating from dorm room to 3 billion users.

Founder profile
Elizabeth Holmes
Theranos
Persona: Shiny Object Chaser × Ego Maverick
Clarity: 41

Stanford dropout who sold a revolutionary blood-testing vision that never worked, leading to one of Silicon Valley's biggest frauds.

Founder profile
Vitalik Buterin
Ethereum
Persona: Visionary Overthinker × Calm Strategist
Clarity: 85

Philosopher-architect who created programmable blockchain at 19, became crypto's most credible voice by critiquing his own creation before others could.

Founder profile
Paul Graham
Y Combinator, Viaweb
Persona: Visionary Overthinker × Calm Strategist
Clarity: 84

Systems thinker who built intellectual infrastructure at scale—200+ essays codifying startup wisdom, YC creating thousands of companies.

Founder profile
Bobby Kotick
Activision Blizzard
Persona: Operator Grinder × Ego Maverick
Clarity: 52

Finance-focused operator who built $70B gaming empire through franchise extraction—shareholder value maximized, employee wellbeing sacrificed.

View all founder profiles →

The six founder personas

Most founders are a blend, but one persona usually dominates how they play the game.

Persona
Calm Strategist

Steady, measured, designs systems and plays the long game with clear priorities.

Persona
Ego Maverick

Bold, contrarian, driven to prove something; capable of big moves and big blindspots.

Persona
Scarcity Builder

Hyper-frugal, careful, and resilient, but often driven by fear of loss.

Persona
Operator Grinder

Relentless executor, keeps the machine running, often at the cost of rest and vision.

Explore all personas →

Demons – clarity distortions

In Goneba, “demons” are recurring psychological forces that bend perception and decision-making. They are not moral failures, but patterns that, when unseen, quietly run the show. Each has a counterforce that restores clarity.

Demon
Anxiety

Hyper-vigilant scanning for what can go wrong; turns planning into paralysis.

Counterforce

Angel: Steady Presence – return to what is actually happening right now.

Demon
Pride

Over-identification with image and status; resists feedback that would actually help.

Counterforce

Angel: Humble Truth – seek reality checks, not applause.

Demon
Restlessness

Constant urge to move, change, or stimulate; blocks deep focus and completion.

Counterforce

Angel: Deep Focus – commit to one meaningful cycle at a time.

Demon
Self-Deception

Selective blindness to inconvenient truths; protects ego at the cost of reality.

Counterforce

Angel: Radical Honesty – name the uncomfortable facts explicitly.

Demon
Control

Compulsive need to steer everything; suffocates delegation and team intelligence.

Counterforce

Angel: Trust & Delegation – design systems and let others own them.

Demon
Envy

Painful comparison loop; makes other people’s wins feel like your losses.

Counterforce

Angel: Generous Witness – let others’ success expand your sense of what's possible.

Demon
Greed (Scarcity Drive)

Never-enoughness; turns opportunity into hoarding and erodes long-term trust.

Counterforce

Angel: Enoughness – optimize for durability, not extraction.

Explore all demons →

The Clarity Engine – diagnostic coming soon

A 20-question diagnostic that turns your free-form answers into a structured clarity map: vision, self-awareness, emotional regulation, courage to confront, and more.

  • Deep, narrative-style report instead of generic personality labels.
  • Demons vs. Angels (counterforces) mapped to your current season.
  • Designed for founders and serious builders, not generic self-help.
Join the early access waitlist

Why Goneba?

Goneba treats life like a game engine: a huge, logical system with patterns instead of mysteries. You can’t control everything, but you can understand how you play – and patch the parts that keep crashing.

A system, not a horoscope

We assume the mind is a logical system with repeatable patterns. No mysticism, no fixed “type” – just how you actually think, decide, and react when the stakes are high.

Objective mirror, targeted patches

You see both your “good code” and your bugs: the helpful patterns and the harmful loops. Goneba gives you a clear mirror of how you operate today — with hints about where future “patches” might be applied.

Built for founders and operators

Goneba is designed for people who already think in systems: founders, operators, investors, builders. If you can debug products and companies, you can learn to debug your own mind the same way.

Join the early access list

Get first access to the Clarity Engine and new founder profiles. No spam – just occasional, high-signal updates as Goneba evolves.

We store as little data as possible. Your email is used only for Goneba updates, and you can ask us to delete it – and any associated responses – at any time.