Big-picture, high-imagination, but gets stuck in mental simulations and delay.
Early preview · Founder Atlas
Life is a game.
You're the player.
Do you know your character?
Goneba is a Clarity Engine for founders. We map how you actually think – your patterns, inner conflicts, and clarity signals – so you can make better decisions with a cleaner mind.
Built for founders, operators, and investors who care how minds really work – not just the polished hero stories told after the fact.
56 founder profiles · 7 demons · 7 angels · 6 personas
Explore the Founder Atlas
Each profile is a speculative, AI-assisted map of how a founder tends to think under pressure, where their demons show up, and which clarity forces keep them in the game.
A founder who plays on civilization difficulty settings — rockets, EVs, AI, and the social graph.
Control-obsessed founder who built social media empire through data mastery and absolute power structure, navigating from dorm room to 3 billion users.
Stanford dropout who sold a revolutionary blood-testing vision that never worked, leading to one of Silicon Valley's biggest frauds.
Philosopher-architect who created programmable blockchain at 19, became crypto's most credible voice by critiquing his own creation before others could.
Systems thinker who built intellectual infrastructure at scale—200+ essays codifying startup wisdom, YC creating thousands of companies.
Finance-focused operator who built $70B gaming empire through franchise extraction—shareholder value maximized, employee wellbeing sacrificed.
The six founder personas
Most founders are a blend, but one persona usually dominates how they play the game.
Steady, measured, designs systems and plays the long game with clear priorities.
Bold, contrarian, driven to prove something; capable of big moves and big blindspots.
Lives in ideas and excitement; struggles to commit and finish.
Hyper-frugal, careful, and resilient, but often driven by fear of loss.
Relentless executor, keeps the machine running, often at the cost of rest and vision.
Demons – clarity distortions
In Goneba, “demons” are recurring psychological forces that bend perception and decision-making. They are not moral failures, but patterns that, when unseen, quietly run the show. Each has a counterforce that restores clarity.
Hyper-vigilant scanning for what can go wrong; turns planning into paralysis.
Angel: Steady Presence – return to what is actually happening right now.
Over-identification with image and status; resists feedback that would actually help.
Angel: Humble Truth – seek reality checks, not applause.
Constant urge to move, change, or stimulate; blocks deep focus and completion.
Angel: Deep Focus – commit to one meaningful cycle at a time.
Selective blindness to inconvenient truths; protects ego at the cost of reality.
Angel: Radical Honesty – name the uncomfortable facts explicitly.
Compulsive need to steer everything; suffocates delegation and team intelligence.
Angel: Trust & Delegation – design systems and let others own them.
Painful comparison loop; makes other people’s wins feel like your losses.
Angel: Generous Witness – let others’ success expand your sense of what's possible.
Never-enoughness; turns opportunity into hoarding and erodes long-term trust.
Angel: Enoughness – optimize for durability, not extraction.
The Clarity Engine – diagnostic coming soon
A 20-question diagnostic that turns your free-form answers into a structured clarity map: vision, self-awareness, emotional regulation, courage to confront, and more.
- Deep, narrative-style report instead of generic personality labels.
- Demons vs. Angels (counterforces) mapped to your current season.
- Designed for founders and serious builders, not generic self-help.
Why Goneba?
Goneba treats life like a game engine: a huge, logical system with patterns instead of mysteries. You can’t control everything, but you can understand how you play – and patch the parts that keep crashing.
We assume the mind is a logical system with repeatable patterns. No mysticism, no fixed “type” – just how you actually think, decide, and react when the stakes are high.
You see both your “good code” and your bugs: the helpful patterns and the harmful loops. Goneba gives you a clear mirror of how you operate today — with hints about where future “patches” might be applied.
Goneba is designed for people who already think in systems: founders, operators, investors, builders. If you can debug products and companies, you can learn to debug your own mind the same way.
Join the early access list
Get first access to the Clarity Engine and new founder profiles. No spam – just occasional, high-signal updates as Goneba evolves.
We store as little data as possible. Your email is used only for Goneba updates, and you can ask us to delete it – and any associated responses – at any time.